LED Signs - The Math Behind Increasing Your Sales

LED Signs - The Math Behind Increasing Your Sales


So, you've heard the sales pitch about how an LED Sign can increase your sales by 10, 15, 20 maybe even 50%. Of course that was a salesman that told you the LED Sign would increase your sales. How can you trust the salesman who obviously wants to earn a commission and would probably sell you the LED Sign even if it decreased your business right?



There is a way to reason the decision out for yourself without relying on the word of a commision hungry LED Sign sales guy hoping you'll say yes so he can make his next car payment.



Right now, today, a certain number of people are driving by your business. Let's call those people: X. So, X equals the number of people that pass by your business on any given day.

Of the people that pass by your business today a certain number of those people will take notice of your business. Let call those people Y. So, Y equals the number of people that notice your business as they pass by.

Of the people that are passing by each day (X) a certain number of people notice your business (Y) and then a portion of those people stop in and patronize your business (Z). So, Z equals the number of people that make a purchase at your place of business.



You can't influence X. If you can tell me how. I would love to have a magic wand that would allow me to increase the traffic flow in front of my business. Until someone can show me that magic wand let's just assume that X is the traffic count on your street and you can't control it.



Even if you could control X, the number of people that pass your location everyday, is that really the part of the equation that most concerns you? Isn't Z, the number of people that make purchases from you the part of the equation you are most interested in?



So, what part of the equation can you control? That's right... Y, the number of people that notice your business. If you increase Y it is a mathematical fact that you will increase Z providing you sell a product of interest to the general public. If you are selling doggie doo-doo sandwiches X and Y are irrelevant, noone is buying what your selling.



If on the other hands you are selling Automotive Services, Barber or Salon Services, Food Services, Hospitality Services, basically anything that the majority of the people around you purchase then if you increase Y, the number of people that notice you, then you will increase Z.



The manner in which LED Signs increase sales is relatively simple. You shouldn't have to think to hard about how the addition of a blinking, flashing series of advertising messages about your business being displayed to thousnadds of motorists that are within a few hundred feet of your store will increase your sales.



For more information about how LED Signs & Displays can increase your sales visit our website of one of our other blogs:



Website: http://www.icatchdisplays.com/
LED Sign Central 0r LED Signs by iCatch Displays

LED Signs "BANNED"

LED Signs BANNED

This blog entry is just a rant about sign ordinances that ban LED Signs. Why do people have to make major decisions that impact other peoples lives on a 'knee-jerk-reaction'? Many times over the last few years I have been informed by clients and prospects that their city is having a 'meeting' to ban LED Signs. I have been personally been in involved in a few of these meetings and I am always shocked by what I see and hear.



It seems as though the uproar about LED Signs and 'all that flashing' is always spearheaded by some senior citizen with nothing better to do that complain about anything new or different in 'their community'. Here are the most common reasons I have heard they should be banned:

• "We don't want our city looking like Las Vegas!"


• "If drivers are reading signs they aren't paying attention to the road!"


• "That blinking and flashing is distracting!"

I will now rant about the senselessness of these statements:

"We don't want our city looking like Las Vegas!"

Rest assured... your city won't look like Las Vegas! The average LED Sign in Las Vegas cost MILLIONS of dollars, an investment everyone in your town probably can't afford to make. A few smaller scale LED Signs up and down the street will hardly give your town a 'vegas-like' appearance.

"If drivers are reading signs they aren't paying attention to the road!"

On this note we would have top remove all outdoor signs regardless of what type they are because the majority of outdoor signs have one purpose and that is to be read by passing motorists.
The reality is that taking your eyes off the road for a second or two to look at a sign is not a major cause of traffic accidents. We take our eyes off the road to read signs all the time... not just business signs but directional signs as well.

"That blinking and flashing is distracting!"

The only difference beetween LED Signs and any other sign on the street is that LED Signs are more attractive due to the motion and intensity of the LED Lighting. All signs provide information, LED Signs just provide more of it than other types of signs.
Motorists in general aren't going to crane their necks for five seconds, not looking at the raod to read a sign, LED or otherwise. None of us want to wreck our cars and therefore glance at things, not stare. Do you stare in the rearview mirror or sideview mirrors? Do you stare at anything or do you glance? LED Signs are no different. People glance at them.
What you need to realize is that many traffic accidents especially 'fender benders' are caused by people 'spacing out' (referred to as Highway Hypnosis). Regular signs that lack motion or blinking or flashing won't typically break this spell of 'spacing out' while LED Signs do.

It is my position that people that are considering banning LED Signs really need to take a look at all of the information and consider the fact that they may be all together wrong about LED Signs.

LED Signs Maximize Retail Business Profits

LED Signs Maximize Retail Business Profits

by Eric Stevens

What is the one thing that ALL retail stores have in common? Think hard... what do all retail stores have regardless of the type of product they are selling. Whether it's a toy STORE or a Jewelry STORE or a Tire STORE???

Get the picture? ALL retail stores have a STORE. Another word commonly used in place of store is LOCATION. ALL stores are in a LOCATION. In fact most business owners and major corporations pay premium dollars to locate their stores in a high-traffic, extremely visible commercial building on the busiest street in town.

If you were to relocate one of these businesses to a rural farm road somewhere in Idaho what would happen? That's right, they would go out of business because there were not enough people in the vicinity to support the retail operation.

So, we know that we need people or a population for a business to function, that's common sense... or is it? What if we built our business underground to save a few bucks on the high cost of premium commercial real estate. Let's say we located our new retail operation in the busiest city in America right under the busiest street in the city? what would happen? There are plenty of people around right? But how will they find us if they can't see us?

The point is that it's not enough to have a great location. We have to pull people into the store and that is what we are after. 100,000 people passing by you location everyday won't do anything for you if they aren't coming in to your store.

LED Signs are the best way to reach the people outside your business and pull them inside your business where they can buy your products and services.

For more information on how LED Signs can help you reach your passing traffic check out iCatch Displays.