LED Signs - The Math Behind Increasing Your Sales

LED Signs - The Math Behind Increasing Your Sales


So, you've heard the sales pitch about how an LED Sign can increase your sales by 10, 15, 20 maybe even 50%. Of course that was a salesman that told you the LED Sign would increase your sales. How can you trust the salesman who obviously wants to earn a commission and would probably sell you the LED Sign even if it decreased your business right?



There is a way to reason the decision out for yourself without relying on the word of a commision hungry LED Sign sales guy hoping you'll say yes so he can make his next car payment.



Right now, today, a certain number of people are driving by your business. Let's call those people: X. So, X equals the number of people that pass by your business on any given day.

Of the people that pass by your business today a certain number of those people will take notice of your business. Let call those people Y. So, Y equals the number of people that notice your business as they pass by.

Of the people that are passing by each day (X) a certain number of people notice your business (Y) and then a portion of those people stop in and patronize your business (Z). So, Z equals the number of people that make a purchase at your place of business.



You can't influence X. If you can tell me how. I would love to have a magic wand that would allow me to increase the traffic flow in front of my business. Until someone can show me that magic wand let's just assume that X is the traffic count on your street and you can't control it.



Even if you could control X, the number of people that pass your location everyday, is that really the part of the equation that most concerns you? Isn't Z, the number of people that make purchases from you the part of the equation you are most interested in?



So, what part of the equation can you control? That's right... Y, the number of people that notice your business. If you increase Y it is a mathematical fact that you will increase Z providing you sell a product of interest to the general public. If you are selling doggie doo-doo sandwiches X and Y are irrelevant, noone is buying what your selling.



If on the other hands you are selling Automotive Services, Barber or Salon Services, Food Services, Hospitality Services, basically anything that the majority of the people around you purchase then if you increase Y, the number of people that notice you, then you will increase Z.



The manner in which LED Signs increase sales is relatively simple. You shouldn't have to think to hard about how the addition of a blinking, flashing series of advertising messages about your business being displayed to thousnadds of motorists that are within a few hundred feet of your store will increase your sales.



For more information about how LED Signs & Displays can increase your sales visit our website of one of our other blogs:



Website: http://www.icatchdisplays.com/
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