Sunday, January 18, 2009

LED Signs - A Convenience Store Necessity

LED Signs - A Must Have For Convenience Stores!

An Electronic LED Display is a sign that uses LED lighting to deliver a brightly illuminated programmed message and /or images as well as time and temperature to the traffic approaching your convenience stores.

iCatch Displays introduces the: “Convenience Store of the Future” multi-prong marketing approach.

Our program is designed to get the RIGHT MESSAGE at the RIGHT TIME to the RIGHT PEOPLE using the RIGHT MEDIA!

Our LED Signs coupled with our controller software will allow you to schedule timed messages for weeks in advance. The display will automatically display coffee and doughnut promotions in the morning, hot dogs and chips in the afternoon, milk, beer and bread in the evening… you get the picture. The RIGHT MESSAGE at the RIGHT TIME!

Most convenience stores are located on streets or highways with very high traffic counts. There are thousands of people passing your location everyday and those are the RIGHT PEOPLE. If they are driving a car they are going to buy fuel somewhere! LED Signs give you the power to hit those “RIGHT PEOPLE” at the “RIGHT TIME” with the “RIGHT MESSAGE” to get them off of the street and into YOUR convenience store instead of the other c-store across the street.

The only thing left to discuss is the RIGHT MEDIA. The majority of c-stores are using some type of Changeable Copy Reader Board (Marquee). Usually it is a message spelled out using a six to eight inch plastic letter place in a track that holds the letters. We all know that these messages are rarely changed more than once a week. The letters can get rearranged; blow down the road, fade and crack among other short comings.

Electronic Message LED Displays use a BLINKING, FLASHING, SCROLLING message that changes several times per minute. Because of the special effects of the intensely illuminated message you will increase the effectiveness of your message from a meager 10% to 50% or more depending on sign saturation in the immediate area.

The advantages of the Electronic LED Signs over standard changeable copy signs or reader boards make it the “RIGHT MEDIA”

Ask yourself:

Of the 20 to 40 THOUSAND vehicles approaching your Convenience Store:
How many would you like to notice you?
How many would you like to see a message about a product offering in your store?
How many messages would you like them to see?
How many would you like to stop and make a purchase in your Convenience Store?

Here are the answers (multiple choice):

A. AS MANY AS POSSIBLE! (there is no other answer!)

Sending the RIGHT MESSAGE at the RIGHT TIME to the RIGHT PEOPLE using the RIGHT MEDIA will get AS MANY AS POSSIBLE which is exactly want you WANT and NEED to get your c-sore sales up to an all-time high!

Here is another question:

How many more days will you continue to send the WRONG MESSAGE at the WRONG TIME (coffee in the afternoon) to the RIGHT PEOPLE using the WRONG MEDIA (8” Plastic Letters)?

Call iCatch Displays today to speak with an expert on LED Signs & Displays for your C-Store! You can reach us Toll-Free at (877)287-9180 or via e-mail: info@icatchdisplays.com or on the web at http://www.icatchdisplays.com

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